For marketing campaigns

Run WhatsApp marketing campaigns your customers actually engage with

A WhatsApp campaign is not a broadcast. People reply. They ask about the size, the price, whether it can be delivered by Friday. With Companion every reply lands with a rep who can answer it, send the product and take the payment, so the sale closes naturally in the same conversation.

What you use

Everything a campaign needs, and the team to catch the replies

Send to customers who have opted in, on templates Meta has approved, and treat every response as the start of a sale rather than a statistic.

Template management that keeps you compliant

WhatsApp only lets a business start a conversation with a template it has approved first. Write, submit and track your templates in one place, with a preview of exactly what the customer will receive.

  • Draft, submit and see approval status in one screen
  • Preview each template as the customer sees it
  • Built on the official WhatsApp Business Platform
autumn_collection_launchMarketing · English (UK)Approved
private_preview_inviteMarketing · English (UK)Approved
rebooking_offerMarketing · English (UK)In review

Workflow triggers, not just send dates

Schedule a launch for Thursday at ten, or let behaviour decide: a week before a birthday, a month after a purchase, the day a payment link goes unpaid. Build it on a canvas and it runs for every customer who qualifies.

  • Scheduled sends and event-based triggers
  • Conditions that branch on whether they replied
  • Stops the sequence the moment a conversation starts
New collection launchThursday 10:00 · opted-in customersScheduled
Birthday preview inviteSeven days before a birthdayActive
Abandoned link nudge48 hours after an unpaid linkActive

Personalisation from your own systems

Connect your shop, CRM or booking system and campaigns draw on real data: what somebody bought, when they last visited, what is actually in stock. The message reads like it was written for them because, in effect, it was.

  • Over 50 connectors to the tools you already run on
  • Audiences built from purchase and visit history
  • Product cards with live prices and stock
Hi Emma, the new eternity bands arrived today. As you loved the Aurora, I thought you would want first look.10:00
Oh lovely. Is there one in platinum?10:07

Live handover to a rep

The reply is where the sale happens. Responses arrive in the shared inbox, assigned to the customer's usual rep or whoever is free, with the campaign and the customer's history attached.

  • Replies routed to the right person automatically
  • Send products and payment links inside the thread
  • See which campaigns led to conversations and sales
ELEmma LarssonIs there one in platinum?Sarah
MBMarcus BellCould I see it on Saturday?Lena
PRPriya RamanYes please, send me the linkUnassigned
The difference

Campaigns that start conversations your team can close

Unlike broadcast-only WhatsApp marketing tools, Companion campaigns start conversations your team can close. The send is the beginning, not the end.

Broadcast-only marketing tools

  • Replies go to an inbox nobody is watching
  • Success is measured in sends and opens
  • The customer is pushed to a website to buy
  • The same message goes to everyone on the list

With Companion

  • Every reply reaches a rep who can help
  • Success is measured in conversations and sales
  • Products and payment are sent inside the chat
  • Messages are personalised from your own data
In practice

What this looks like when a campaign goes out

Two worked examples of how a team would set this up. They are illustrations of the product, not customer results.

Launching a new collection

A retailer announces each new collection to customers who have opted in, and wants the interest it creates to turn into sales rather than website visits.

  • Previous buyers get a preview the day before launch
  • Questions about sizes and stock go straight to their rep
  • Product cards and payment links close the sale in the thread

Running a rebooking campaign

A clinic has hundreds of patients overdue a follow-up appointment and no time to ring them. Emails get ignored.

  • Patients past their recall date receive a rebooking message
  • A guided flow offers available times inside WhatsApp
  • Anyone with a question is handed to the front desk

Send a campaign your team can follow up

Start a free trial and connect a number your team already uses, or book a short call and we will set the first one up with you.

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